When working on my lookbook, I had to write a copy to give me an idea of how to present the products I was showcasing. My biggest struggle was relating it to the brand as they don’t have a theme, so I decided to relate it to Drake as a person and explain the materials being used for each product.
Alongside writing the copy, I did a mockup of the SEO to better understand it. For the project, I created a mockup post for different social media that I think would be the best to promote the product to consumers. Overall it was very insightful to me, and I had a lot of fun doing them!